PRINCIPAL ENGAGEMENT LEAD
Tasha Prinkey, M.S.
Founder + Creative Strategist
Tasha will serve as Principal Engagement Lead and primary point of contact, providing strategic, creative, and operational leadership throughout the engagement. She will lead discovery, stakeholder collaboration, brand strategy, audience and competitive analysis, and guide the translation of community insights into a clear brand direction.
- Discovery
- Brand strategy
- Competitive analysis
CONTENT & COMMUNICATIONS STRATEGY
Adriana Rodriguez
Communications + Content
Adriana will lead content and communications strategy, helping shape positioning, messaging pillars, voice and tone, and the stories that bring the brand to life. She will translate audience and community insights into clear, relevant messaging that resonates across members, partners, and interest holders.
- Positioning
- Messaging pillars
- Voice + tone
AUDIENCE, CHANNELS & MEASUREMENT
Nancy S. Samuelson
Communications + Audience
Nancy will focus on audience strategy, communications channels, and measurement. She will help identify audience needs and perceptions, assess awareness and sentiment, and determine how different audiences engage with the organization across channels.
- Audience insight
- Channels
- Measurement