Our team

Meet the people behind the work

Strategy, communications, and audience insight — working together to turn community voices into a clear, cohesive brand.

Tasha Prinkey, M.S., Founder + Creative Strategist

PRINCIPAL ENGAGEMENT LEAD

Tasha Prinkey, M.S.

Founder + Creative Strategist

Tasha will serve as Principal Engagement Lead and primary point of contact, providing strategic, creative, and operational leadership throughout the engagement. She will lead discovery, stakeholder collaboration, brand strategy, audience and competitive analysis, and guide the translation of community insights into a clear brand direction.

  • Discovery
  • Brand strategy
  • Competitive analysis
Adriana Rodriguez, Communications + Content

CONTENT & COMMUNICATIONS STRATEGY

Adriana Rodriguez

Communications + Content

Adriana will lead content and communications strategy, helping shape positioning, messaging pillars, voice and tone, and the stories that bring the brand to life. She will translate audience and community insights into clear, relevant messaging that resonates across members, partners, and interest holders.

  • Positioning
  • Messaging pillars
  • Voice + tone
Nancy S. Samuelson, Communications + Audience

AUDIENCE, CHANNELS & MEASUREMENT

Nancy S. Samuelson

Communications + Audience

Nancy will focus on audience strategy, communications channels, and measurement. She will help identify audience needs and perceptions, assess awareness and sentiment, and determine how different audiences engage with the organization across channels.

  • Audience insight
  • Channels
  • Measurement

Want to join the crew?

We're always looking for creative volunteers, partner organizations, and curious people who want to help small businesses get seen.